Doom Bar

Sharp's looks to tackle quality challenges on cask

07-Jan-2022 By Ed Bedington

It has been 10 years since the deal that saw Molson Coors snap up cask disruptor Sharp’s, and the combined business continues to go from strength to strength with the launch of new initiatives to drive the brand and the category forward.

Rugby legend Phil Vickery is Doom Bar ambassador

26-May-2017 By Michelle Perrett

Former England rugby union captain Phil Vickery has been chosen as Doom Bar brand ambassador ahead of this summer’s tour of New Zealand.

Doom Bar to become official beer for British & Irish Lions tour

11-Apr-2017 By Nikkie Sutton

Doom Bar has become an official sponsor for the British & Irish Lions 2017 rugby union tour to New Zealand.

Competition

Pubs receive free beer garden equipment from Sharp's Brewery

12-Oct-2016 By Nikkie Sutton

Sharp’s Brewery has given free beer garden equipment to 10 winning pubs as part of an exclusive competition for permanent free-trade stockists of Doom Bar.

Beer

Brewery takes aim at Doom Bar with provocative advert

24-Aug-2016 By James Evison

One local brewery has taken to provocative advertising to stop the phenomenal growth of Sharp’s Doombar across the nation’s ale pumps.

Doom Bar is best selling cask ale at Punch

25-Jul-2011 By Adam Pescod

Doom Bar, the flagship beer of Sharp's Brewery in Cornwall, has become the best selling cask conditioned beer at Punch Taverns. The beer managed to...

Exclusive: Sharp's quadruples profit

11-Jan-2011 By The PMA Team

Cornish cask ale brewer Sharp's, which produces Doom Bar, has reported a quadrupling of profit after turnover growth of 40% in 2010. The company...

Doom Bar doubles to reach 24 million pints

09-Dec-2010 By Claire Dodd Claire

Sharp's Brewery has announced record sales figures for 2010 after shifting around 24 million pints of Doom Bar. The Cornish brewer says it has...

The rise and rise of Sharp's Doom Bar

04-Aug-2009

Whether you're in Penzance, Polperro or a pub off the Kings Road in London, chances are Sharp's Doom Bar will be the guest ale. As well as being...